Wells Fargo:

Here for your every win.

Welcome to a Super Bowl sprint that resulted in a spot doubles as a talent show and social that actually feels like social.

The brief in brief: the new gen has new financial goals. How do we show that we not only understand that, but that we celebrate it? Enter Marcello Hernandez. Enter keytar. Enter wheel (one—just one).

We got it all started with a supercut of Marcello auditioning potential Party Patrol members (last I saw, it had 245k likes and 63M views, check it out).

Then, we followed it up with extended cuts of each “audition”, getting people talking about the spot before it graced a single television screen.

Roll The Credits - ECD: Greg Ketchum; ECD: Marc Klein; GCD: Judd Counsell; GCD: Tom Kraemer; AD: Sidney Fortunato; CW: Alex Oskuie; Executive Producer: Scotty Schuckies; Director: Flynn Drew

Wells Fargo:

Here for your every win.

Welcome to a Super Bowl sprint that resulted in a spot doubles as a talent show and social that actually feels like social.

The brief in brief: the new gen has new financial goals. How do we show that we not only understand that, but that we celebrate it? Enter Marcello Hernandez. Enter keytar. Enter wheel (one—just one).

Neutrogena Remembers

Neutrogena Retinol