Deloitte Unbreakable:
Paralympic gold medalist Hunter Woodhall has a bold dream: to become the fastest human ever. To make that happen, Deloitte created ‘The Unbreakable Twin’: a digital twin of Hunter that mirrors his body, biomechanics, and performance in real time, turning training from guesswork into precision.
This is the story of one athlete who refuses to accept separate lanes, and the technology that makes the unbreakable, breakable.
Currently writing scripts, website copy, and words all over the journey to 42. See you on race day.
Awards + Acknowledgments:
Cannes Lion: Shortlist in “Early Stage Technology”
Cannes Lion: Shortlist in “Creative Data Collection & Research”
Cannes Lion: Shortlist in “Data Infrastructure & Architecture Innovation”
Roll The Credits:
CD: Pieter Claeys; CD: Roxane Schneider;
CD: Rowan Mansfield; CD: Corey Thorn;
AD: Sidney Fortunato; CW: Alex Oskuie